Hitachi Adds 19-inch Flat-faced Monitor at a Value-price

CM721F

Westwood, Mass.- July 30, 2001- Hitachi America, Ltd., a subsidiary of Hitachi, Ltd. (NYSE: HIT), has added a value-priced, 19-inch display (18-inch viewable) to its flat-faced monitor line. The new CM721F offers an amazingly tight dot pitch of 0.20 mm horizontal, 0.13 mm vertical to form one of the tightest dot pitches available. The CM721F comes with Hitachi’s 5-year branded CRT monitor warranty - the longest, most comprehensive warranty available in the industry.

The new CM721F marks Hitachi’s commitment to expanding its CRT product line and to meet the demands of its U.S customers and through its U.S distribution channels. The CM721F expands Hitachi’s award-winning flat-faced monitor series providing a value priced solutions for general home use, business use or entry-level graphics and imaging customers requiring all the advantages of a flat-faced monitor at a value price. Hitachi will continue to sell its award-winning ErgoFlat 19” monitors the CM771, CM772 & CM772B targeted towards higher-end graphics, CAD/Cam and imaging users.

“Hitachi will continue to expand its CRT monitor & LCD display offerings in the United States. As the market shifts increasingly towards flat-faced monitors, Hitachi is meeting this demand by adding value line flat-faced monitors to complement its traditional emphasis on professional displays. By expanding our line and concentrating our manufacturing facilities in cost-effective countries - but still utilizing Hitachi’s design, engineering and quality assurance staff and procedures - Hitachi intends to expand its U.S market penetration in the competitive branded monitor industry,” said, Kevin Bowler, vice president, sales and marketing, display products, Hitachi America’s Computer Division.

Flat-faced monitors are increasingly in demand because they eliminate glare and minimize distortion across the screen. With a maximum resolution of 1600x1200 at a flicker-free 75 Hz refresh rate, the Shadow Mask CM721F provides the vibrant, realistic images of flat-face technology at a value-price. The new monitor has an 18” viewable image area and an amazing new, super-fine dot pitch of 0.20 mm horizontal x 0.13 mm vertical dot pitch. It provides 202 MHz bandwidth.

Using EasyMenu on screen controls with adjustments for color temperature, trapezoid, parallelogram, pincushion, and more, the TCO ’99 approved CM721F will begin shipping to Hitachi’s worldwide distributors within the next 30 days.

About Hitachi
Hitachi America, Ltd, monitor sales group is a leading supplier of display technology in the U.S. With numerous product awards for excellence, Hitachi displays provide superior quality at value prices to business, education, government and professional markets. For more information please contact Hitachi America Display Customer Relations at 1-800-441-4832, or via email to [email protected]. Information is also available on the World Wide Web at http://www.hitachidisplays.com.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, consumer electronics and semiconductors, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.com.

Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world’s leading global
electronics companies, with fiscal 2000 (ended March 31, 2001) consolidated sales of 8,417 billion yen ($67.9 billion*). The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. For more information on Hitachi, Ltd., please visit Hitachi's Web site at http://global.hitachi.com.
*At an exchange rate of 124 yen to the dollar.